Coty

Infiniment Coty Launch 2024

Luxurious 3D social content and FOOH activations for the Infiniment Coty fragrance launch.

00 · Overview

For the launch of Infiniment Coty, our 3D studio crafted a luxurious visual experience tailored for social media. Highlighting the bottle's iconic design, we used light refraction and dynamic movements to bring it to life.

Embracing a "satisfying loop" aesthetic, we balanced hypnotic visuals with a refined elegance, showcasing the fragrance's signature deep blue. From storyboarding to 3D production, every detail was designed to elevate Infiniment Coty's allure in the digital space.

Pushing boundaries with visual exploration & FOOH

Beyond traditional content, we conducted extensive visual research to craft a distinctive artistic direction, experimenting with textures, reflections, and motion to enhance the brand's identity.

As part of this exploration, we created FOOH (Fake Out Of Home) activations, integrating the fragrance into hyper-realistic urban environments. These surreal, large-scale 3D projections simulated bold billboard takeovers and architectural illusions, generating high-impact digital storytelling moments.

Blurring the lines between reality and fiction, this approach amplified Infiniment Coty's presence across platforms, reinforcing its prestige and modernity in the luxury fragrance space.