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Kia

Immersive Dinner

360° panoramic real-time visual environment built in Notch for a premium dinner experience.

00 · Overview

For KIA's immersive dinner experience, TURBODIESEL was commissioned to design and produce the complete visual environment displayed across a monumental 360° panoramic wall. The goal was to create a fluid, living universe capable of transforming the dinner into a fully sensorial journey — subtle, elegant, and constantly evolving throughout the evening.

To achieve this, we developed a series of dynamic particle-based tableaux, each one composed as an atmospheric micro-universe: shifting light fields, kinetic textures, organic motions and flowing energy patterns inspired by KIA's design language and future-facing visual codes. Instead of relying on pre-rendered sequences, the entire experience was built in real time using Notch, allowing the visuals to breathe, react and evolve with absolute smoothness.

Throughout the evening, the content adapted to the rhythm of the dinner, subtly transitioning between atmospheres and creating a sense of progression and cohesion. The result was a fully integrated immersive environment — elegant, technical, and emotionally driven — designed to amplify the brand's message and redefine what a premium dinner experience can look like.

A high-performance, real-time installation built with precision, speed and absolute creative control — the TURBODIESEL signature.

Realtime preview & rendering

Working in realtime allowed us to craft visuals with extraordinary finesse — from microscopic particle movements to large-scale motion canvases — all parametrically controlled and perfectly synchronized across the 360° installation. Every angle of the space became part of the narrative, enveloping guests in a continuous visual flow that shifted from ambient calm to immersive intensity.

/ Credits

ClientKIA
Format360° panoramic wall · immersive dinner
PipelineNotch · Real-time particle systems
StudioTURBODIESEL
Delivery18 days

Services

Experience & ScenographyRealtime & Innovation

Industry

Automotive

Delivery

18 days

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FORM · RFP

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